Diwali — the annual Hindu fall “Festival of Lights” — is gaining mainstream popularity in places with large Indian and Southeast Asian immigrant populations — and businesses of all shapes and sizes are taking notice, modifying existing products or services or launching new ones to tap into the group’s sizable buying power.
Read MoreA new report finds that a majority of Indian American Muslims living in the United States said they have experienced discrimination due to the rise of Hindu nationalism, an ideology that has fostered “an environment of intolerance” in and outside of India. The survey revealed the trend, tying it to the ideology of Hindu nationalism among Indian immigrants.
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