A new ad from Kraft’s Blue Square Alliance Against Hate will beam to millions of homes, part of his years-long, multimillion dollar initiative to combat the Oldest Hatred. The campaign has given us two previous Super Bowl spots: One in which Martin Luther King Jr.’s speechwriter Clarence B. Jones urged us to speak out against silence and, last year, as a nice counterpoint, one where Snoop Dogg and Tom Brady yelled at each other.

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