Christmas Giving Surges Among Churchgoers, Especially Toward Local Needs

For many churchgoers, Christmastime means giving time. Most say they regularly donate money and items to their churches as well as to local and national ministries and non-profits.

Churchgoing adults in the U.S. are likely to make financial and item donations during the Christmas season, according to a Lifeway Research study. More than four in five U.S. Protestant churchgoers say they typically make an extra monetary donation this time of year, while three in our usually give new items to help others.

“Many Americans traditionally give presents to others at Christmas, so we wondered if they also gave to charities during this season,” said Scott McConnell, executive director of Lifeway Research. “There is no shortage of opportunities and numerous requests for donations at Christmastime, and most churchgoers do give charitably at this time of year.”

Christmas bonus

The average Protestant churchgoer says they typically make financial donations at Christmastime to two types of causes, in addition to any regular giving they do, with 84% saying they make at least one additional donation this time of year.

Half of churchgoers (49%) say they give to their church’s efforts to help those in need. Less than two in five (37%) donate to their church’s missions offering. More than a quarter give directly to a person or family they know who is in need (29%) or an extra financial gift to their church’s general fund (26%).

One in five (21%) donate to a local Christian ministry. Fewer Protestant churchgoers use this time of year to give to a non-profit that isn’t a Christian organization (15%), a national Christian ministry (15%) or their church’s capital or building campaign (14%).

Only 13% say they typically don’t make any additional donations during this season, while 3% aren’t sure.

“Since almost all Protestant churchgoers attend at Christmastime, it is not surprising that they participate in financial giving opportunities at their church the most. And in the giving spirit, gifts in which the church helps others are far more popular than things that benefit the operation of the church itself,” said McConnell.

Male churchgoers are more likely than their female counterparts to give to their church’s mission offering (43% vs. 32%), make an extra financial gift to their church’s general fund (31% vs. 21%) or contribute to their church’s capital or building fund (18% vs. 10%). Women at church are more likely than men to give to a non-profit that isn’t a Christian organization (17% vs. 13%).

Those under 50 (35%) are more likely than churchgoers ages 50-64 (26%) and those 65 and older (23%) to typically give directly to a person or family they know who is in need. Churchgoers 18-29 (26%) and 30-49 (27%) are more likely than those 50-64 (16%) and 65 and older (17%) to say they give to a local Christian ministry.

Churchgoers 65 and older (16%) are among the most likely to say they typically don’t make any additional donations at Christmastime.

Lutherans are among the least likely to say they give to their church’s efforts to help those in need (36%), to their church’s mission offering (21%), directly to a person or family they know who is in need (13%) or to a local Christian ministry (11%).

Non-denominational churchgoers are among the least likely to say they give to their church’s mission offering (27%), an extra financial gift to their church’s general fund (18%), to their church’s capital or building campaign (11%) or to a local Christian ministry (19%).

Non-denominational churchgoers (21%) and Lutherans (19%) are more likely than Baptists (9%) to say they typically don’t make any additional donations at Christmastime.

Presents under someone else’s tree

On average, U.S. Protestant churchgoers also donate a new item to at least one ministry or charitable organization during the holiday season. Three in four (76%) say they made a physical donation to at least one cause last year.

Churchgoers are most likely to have donated food for a local food bank (45%) or items collected by their church to help others (40%). One in 4 Protestant churchgoers (25%) gave a shoebox item for Operation Christmas Child, a ministry of Samaritan’s Purse. Around one in eight (13%) donated Angel Tree gifts for Prison Fellowship.

Some say they give items to a local Christian ministry (18%), to a non-profit that is not a Christian organization (16%) or to a national Christian ministry (11%).

Around one in five (19%) say they didn’t donate items at Christmastime last year, and 4% aren’t sure.

“Donating items to charitable causes at Christmastime may not be as efficient as financial gifts to the charity, but it is a fun way for people to be involved in the cause,” said McConnell.

“Donors spend time as well as money purchasing items, so they are likely thinking longer about those they are helping. They are also often rewarded by seeing the collective donations of everyone, which affirms that they were part of something bigger than their own gift.”

Churchgoers with evangelical beliefs are more likely than those without to say they typically give items to Operation Christmas Child (29% vs. 20%). Those without evangelical beliefs are more likely than those with such beliefs to give items to a local food bank (51% vs. 41%).

Older churchgoers are less likely to have donated items last year. Those 65 and older (25%) and 50-64 (21%) are more likely than those 30-49 (15%) and 18-29 (14%) to say they didn’t donate items at Christmastime last year.

Lutherans are among the least likely to say they donated items to a local food bank (37%), Operation Christmas Child (14%), Prison Fellowship for Angel Tree gifts (6%) or a national Christian ministry (2%).

Non-denominational churchgoers are among the least likely to have donated items to a local food bank (42%), their church to help others (32%), Operation Christmas Child (22%) or a non-profit that is not a Christian organization (13%). In addition, non-denominational churchgoers (29%) are among the most likely to say they didn’t donate any items last Christmas.

For more information, view the complete report.